BigPulse Media Releases

Small Business gets Big Voice from BigPulse.com

Sydney, 1 August 2001 ­ The Small Business Association of Australia today announced it has adopted, new concept polling site,  www.bigpulse.com to monitor small business issues and opinions.

"Our objective is to give small business people a daily voice and increase awareness of small business big issues. For too long small business, the job engine of the economy, has been ignored by legislators because our voice is not heard," said Jonathan Fowler National Spokesman for the Small Business Association of Australia.

"BigPulse, an innovative Australian small business, can help us get a big voice," Fowler said.

It's a compelling idea known as "organic" polling. Anyone can use the website www.bigpulse.com to submit opinions on any issue in the form of "placards". The website sets up a competitive environment with all placards competing daily for votes. The leading placards quickly surface.

Small business people are invited to vote regularly in the "Small Business ­ Big Issues" poll running continuously under the "Business & Economy" category in www.bigpulse.com. The poll is now open.

The poll will reflect the real concerns of small business people.  It's a type of reverse poll that lets the people set the agenda, not a pollster or vested interest. People vote when they want, for precisely what they want - no waiting to be asked.

 

"Merging the features of both a suggestion box and opinion poll, BigPulse turns traditional polling on its head. It works automatically without a pollster. More intriguing, it uses no questions or annoying surveys. Yet the technology gives voice to all issues and ranks them fairly," said BigPulse founder Ralph McKay.

It's like a virtual picket line with all pickets competing for attention, but fairer than physical placards and pickets. Everyone has equal and immediate access to real time voting statistics - it's fully transparent.

"Small business people often complain that their voice is not heard - well now they can really roar," said McKay.

Small business people are already over committed and often have neither time nor resources to make their voices heard. But most can manage a few minutes a day or once a week at the keyboard to vote at BigPulse.com.